Melis Ceylan: 4 books

Seminar paper from the year 2007 in the subject Communications - Ethics in the Media, grade: MA, Bournemouth University, 31 entries in the bibliography, language: English, abstract: Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising...

Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, 32 entries in the bibliography, language: English, abstract: INTRODUCTION As a result of globalization, the...

Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, 36 entries in the bibliography, language: English, abstract: Introduction In the UK, slightly different definitions of direct marketing are made...

Seminar paper from the year 2007 in the subject Communications - Theories, Models, Terms and Definitions, grade: MA, Bournemouth University, 18 entries in the bibliography, language: English, abstract: INTRODUCTION There are different kinds of theories which try to acquire a basis for ethical behaviour....