Trends and Drivers for Growth in the Pharmaceutical Industry
by
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Language: English
Release Date: June 5, 2013
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management...