Max Blackston: 1 book
Brand Love is not Enough
A Theory of Consumer Brand Relationships in Practice
Language: English
Release Date: March 15, 2018
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same...
