The Cassiopeia Method – a practical guide and inspiration for Sales, Marketing and Consultancy
by
Mattias Sjovall
Language: English
Release Date: May 25, 2018
THE CUSTOMER EXPECTS MORE, it’s time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! And understand why...