Branding to Generations Y and Z
by
Joeri Van Den Bergh, Mattias Behrer
Language: English
Release Date: April 3, 2016
How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews...