Martin Lindstrom: 9 books
BRAND sense
Sensory Secrets Behind the Stuff We Buy
Language: English
Release Date: June 16, 2008
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based...
Small Data
The Tiny Clues That Uncover Huge Trends
Language: English
Release Date: February 23, 2016
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing...
Así se manipula al consumidor
Cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas
Language: Spanish
Release Date: November 5, 2011
¿Crea adicción el iPhone? ¿Existen sustancias químicas que nos obligan a ser fieles a una marca de pintalabios? ¿Se puede persuadir a un bebé desde el momento en que está en el vientre de su madre?
Todas estas preguntas y muchas más encuentran su respuesta en el nuevo y revelador libro...
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Language: English
Release Date: September 20, 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...
BrandChild
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Language: English
Release Date: October 3, 2004
Praise and Reviews
"This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."
- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University,...
by Martin Lindstrom
Language: Spanish
Release Date: April 6, 2016
Language: Spanish
Release Date: April 6, 2016
Hace varios años una de las tendencias más llamativas en mercadeo es la denominada “Big Data”. Esta se basa en el procesamiento de una gran cantidad de información originada en los consumidores para clasificarla y agruparla en complejos conjuntos. No obstante, para Martin Lindstrom existe una...
Small Data
Was Kunden wirklich wollen - wie man aus winzigen Hinweisen geniale Schlüsse zieht
Language: German
Release Date: March 16, 2016
Das "Next Big Thing" ist die "Small Data Revolution" Die führenden Marken der Welt buchen ihn, um herauszufinden, wie ihre Kunden ticken. Martin Lindstrom verbringt 300 Tage im Jahr auf Reisen und beobachtet Menschen in ihrem Zuhause. Auf diese Weise erfährt er ihre geheimsten Bedürfnisse – und...
Buyology
Verdades y mentiras de por qué compramos
Language: Spanish
Release Date: January 22, 2015
¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo…
En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras...
Buyology
Truth and Lies About Why We Buy
Language: English
Release Date: October 21, 2008
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware...