Markus Ståhlberg: 2 books
Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
Language: English
Release Date: February 3, 2012
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers,...
Multichannel Marketing Ecosystems
Creating Connected Customer Experiences
Language: English
Release Date: November 3, 2013
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance...