Markus Mueller: 3 books
by Ana Iorga, Ming Hsu, Irit Shapira-Lichter
Language: English
Release Date: November 9, 2017
Language: English
Release Date: November 9, 2017
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....
Automotive SPICE in Practice
Surviving Implementation and Assessment
Language: English
Release Date: July 31, 2008
Automotive SPICE is a framework for designing and assessing software development processes. If implemented effectively, it leads to better processes and better product quality. It also helps to improve the cooperation among complex supply chains and between globally distributed development and engineering...
Medicinal Plants in Tropical Countries
Traditional Use - Experience - Facts
Language: English
Release Date: January 1, 2011
According to estimates of the World Health Organization, 80% of the world population is primarily reliant on such traditional methods of healing as medicinal plants. This timely text assesses 25 common plants from several countries, providing practical and evidence-based recommendations for their application....