Mark Earls: 4 books
Herd
How to Change Mass Behaviour by Harnessing Our True Nature
Language: English
Release Date: August 7, 2009
"...fascinating. Like Malcolm Gladwell on speed."
—THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader's perception of how the world works".
—Matthew D'Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand...
Copy, Copy, Copy
How to Do Smarter Marketing by Using Other People's Ideas
Language: English
Release Date: March 23, 2015
THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather...
I'll Have What She's Having: Mapping Social Behavior
Mapping Social Behavior
Language: English
Release Date: October 3, 2011
How we learn from those around us: an essential guide to understanding how people behave.
Creative Superpowers
Equip Yourself for the Age of Creativity
Language: English
Release Date: June 28, 2018
A must-read for anyone interested in developing their creativity at work, in any industry.
Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more.
An evolved version of the creativity classics –...