Marjorie Ellis Thompson: 1 book
The New Brand Spirit
How Communicating Sustainability Builds Brands, Reputations and Profits
Language: English
Release Date: March 3, 2016
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their...
