Mario Mazzocchi: 1 book

Book cover of Statistics for Marketing and Consumer Research
by Mario Mazzocchi
Language: English
Release Date: May 22, 2008

[![A companion website is available for this text][]][A companion website is available for this text 1] Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing...
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