Margot A Wallace: 1 book
Consumer Research for Museum Marketers
Audience Insights Money Can't Buy
Language: English
Release Date: January 16, 2010
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively...
