Pairing the Market with the Planet
by
Magali A. Delmas, David Colgan
Language: English
Release Date: July 31, 2018
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packageāa "green bundle" that checks the environmental...