Madhavan Ramanujam: 1 book

Book cover of Monetizing Innovation

Monetizing Innovation

How Smart Companies Design the Product Around the Price

by Madhavan Ramanujam, Georg Tacke
Language: English
Release Date: May 2, 2016

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative...
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