M Theresa Breining: 1 book

Book cover of Return on Investment in Meetings and Events
by M. Theresa Breining, Jack J. Phillips
Language: English
Release Date: January 14, 2008

The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually...
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