M Pinkhasov: 1 book

Book cover of Real Luxury

Real Luxury

How Luxury Brands Can Create Value for the Long Term

by M. Pinkhasov, R. Nair
Language: English
Release Date: August 28, 2014

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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