How Luxury Brands Can Create Value for the Long Term
by
M. Pinkhasov, R. Nair
Language: English
Release Date: August 28, 2014
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.