M Lynne Markus: 3 books

Perspectives on the varied challenges posed by big data for health, science, law, commerce, and politics. Big data is ubiquitous but heterogeneous. Big data can be used to tally clicks and traffic on web pages, find patterns in stock trades, track consumer preferences, identify linguistic correlations...

Methods for Policy Research, Second Edition, by Ann Majchrzak and M. Lynne Markus, is a book about responsible and evidence-based policy decision making written for those interested in improving the decisions that affect people’s lives. It describes how to define policy research questions so that...

Featuring contributions from prominent thinkers and researchers, this volume in the "Advances in Management Information Systems" series provides a rich set of conceptual, empirical, and introspective studies that epitomize fundamental knowledge in the area of Business Process Transformation....