Lucie Scholz: 2 books
Branding in Politics
The Use of Branding Techniques in Barack Obama's Presidential Campaign
Language: English
Release Date: January 30, 2012
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts agree that Obama´s election victory is largely due to a unique and...
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Language: English
Release Date: February 6, 2012
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating...