Lucian Morariu: 1 book

'Will they pay for it?' A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content

Book cover of 'Will they pay for it?' A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content

'Will they pay for it?' A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content

by Lucian Morariu
Language: English
Release Date: April 14, 2008

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic...

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