Campaigning and Governing in Australian Politics
by
Lorann Downer
Language: English
Release Date: December 3, 2015
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.