Liza Featherstone: 2 books

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last century, became an increasingly vital part of the...

On television, Wal-Mart employees are smiling women delighted with their jobs. But reality is another story. In 2000, Betty Dukes, a fifty-two-year-old black woman in Pittsburg, California, became the lead plaintiff in Dukes v. Wal-Mart Stores, a class action, representing 1.6 million women. In her...