Leonard M Lodish: 2 books
Marketing That Works
How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Language: English
Release Date: March 21, 2007
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.
From pricing to PR, advertising to viral marketing, this...
Marketing That Works
How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Language: English
Release Date: June 22, 2015
Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!
This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The...