Lawrence R Samuel: 15 books
Remembering America
How We Have Told Our Past
Language: English
Release Date: November 1, 2015
American history is ubiquitous, underscoring everything from food to travel to architecture and design. It is also emotionally charged, frequently crossing paths with political and legal issues. In Remembering America, Lawrence R. Samuel examines the place that American history has occupied within...
Aging in America
A Cultural History
Language: English
Release Date: January 31, 2017
Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities—arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues,...
The American Middle Class
A Cultural History
Language: English
Release Date: July 18, 2013
The middle class is often viewed as the heart of American society, the key to the country’s democracy and prosperity. Most Americans believe they belong to this group, and few politicians can hope to be elected without promising to serve the middle class. Yet today the American middle class is increasingly...
The American Way of Life
A Cultural History
Language: English
Release Date: May 25, 2017
Telling the full story of the American Way of Life (or more simply the American Way) in the United States over the course of the last century reveals key insights that add to our understanding of American culture. Lawrence R. Samuel argues that since the term was popularized in the 1930s, the American...
Future
A Recent History
Language: English
Release Date: December 3, 2009
The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future—particularly that of America—in the past century, much can be learned about the cultural dynamics of the time.
In this...
Freud on Madison Avenue
Motivation Research and Subliminal Advertising in America
Language: English
Release Date: June 6, 2011
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers'...
Future Trends
A Guide to Decision Making and Leadership in Business
Language: English
Release Date: August 10, 2018
Future Trends: A Guide to Decision Making and Leadership in Business is the first and only book to link a decision-making and leadership platform to trends pointing to the future.
By identifying sixty global, long-term trends and detailing how businesspeople can leverage them in both the short- and...
Happiness in America
A Cultural History
Language: English
Release Date: November 8, 2018
Much interest currently revolves around happiness in America, so much so that one could reasonably argue that there is a “happiness movement” afoot. The wide range of arenas in which happiness intersects reflects the subject’s centrality in everyday life in America these past one hundred years....
Sexidemic
A Cultural History of Sex in America
Language: English
Release Date: February 7, 2013
Sexidemic is the first real cultural history of sexuality in the United States since the end of World War II. For a people who supposedly love sex, the author argues, Americans have had no shortage of problems with it. Since the end of World War II, in fact, we’ve had a contentious relationship...
by Lawrence R. Samuel
Language: English
Release Date: July 14, 2017
Language: English
Release Date: July 14, 2017
Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life.
• Identifies the 10 core values of the older middle class (cognitively...
New York City 1964
A Cultural History
Language: English
Release Date: April 2, 2014
Five seminal events occurred in New York City in the pivotal year 1964: the “British Invasion,” the arrival of the Beatles in February; the murder of Kitty Genovese in Queens in March; the World’s Fair that ran in Queens between April and October; the “race riots” in Brooklyn and Harlem...
Brought to You By
Postwar Television Advertising and the American Dream
Language: English
Release Date: March 6, 2009
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
American Fatherhood
A Cultural History
Language: English
Release Date: November 5, 2015
American Fatherhood: A Cultural History traces changes in what it means to be a dad in America, from the 1960s through today. The book begins with an overview of fatherhood in America from the “founding fathers” through the 1950s and progresses to the role of fathers as they were encouraged to...
The American Writer
Literary Life in the United States from the 1920s to the Present
Language: English
Release Date: January 12, 2018
The American writer—both real and fictitious, famous and obscure—has traditionally been situated on the margins of society, an outsider looking in. From The Great Gatsby’s Nick Carraway to the millions of bloggers today, writers are generally seen as onlookers documenting the human condition....
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