Laurie Young: 8 books

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively....

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon,...

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first...

This report presents the results of a conference of 38 national experts in nutrition and public health who met to develop performance standards that could guide restaurants toward facilitating healthier choices among consumers and that local communities or states could use as a model for developing and implementing either voluntary or mandatory certification programs.

From Scout Media comes A Flash of Words—the fifth volume in an ongoing short story anthology series featuring authors from all over the world, but the first in which the stories are exclusively flash-fiction pieces. In this installation, no limits were set on genre, allowing the authors to...

Until now, there has been no systematic analysis or review of the research on gender and literacy. With all the media attention and research surveys surrounding gender bias and the inequities that continue to flourish in education, a synthesis of the research studies was needed to raise awareness...

During the second half of the nineteenth century, Memphis, Tennessee, had the largest metropolitan population of African Americans in the Mid-South region and served as a political hub for civic organizations and grassroots movements. On April 4, 1968, the city found itself at the epicenter of the...

In a voice at once direct, musical, and surreal, these poems document the journey of a woman as she examines her role in both the political landscape of modern American culture and within the scope of her familial history. Addressing modern environmental concerns and global destruction, the poems maintain...