The Spectacular Rise and Impact of the Hard Discounters
by
Jan-Benedict Steenkamp, Laurens Sloot
Language: English
Release Date: October 3, 2018
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader...