How Net Promoter Can Transform Your Business
by
Richard Owen, Laura L. Brooks PhD
Language: English
Release Date: December 3, 2008
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed...