Larissa A Grunig: 2 books

Book cover of Manager's Guide to Excellence in Public Relations and Communication Management
by David M. Dozier, Larissa A. Grunig, James E. Grunig
Language: English
Release Date: October 18, 2013

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information...
Book cover of Women in Public Relations

Women in Public Relations

How Gender Influences Practice

by Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth
Language: English
Release Date: September 13, 2013

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige....
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