Kun Huang Huarng: 2 books

Book cover of Quantitative Modelling in Marketing and Management
by Luiz Moutinho, Kun-Huang Huarng
Language: English
Release Date: November 9, 2015

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields...
Book cover of Quantitative Modelling in Marketing and Management
by Luiz Moutinho, Kun-Huang Huarng
Language: English
Release Date: October 5, 2012

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the...
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