Kit Yarrow: 2 books
Decoding the New Consumer Mind
How and Why We Shop and Buy
Language: English
Release Date: March 18, 2014
Take a glimpse into the mind of the modern consumer
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new...
Gen BuY
How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Language: English
Release Date: August 7, 2009
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized...