Kim B Sheehan: 2 books
by Kim B. Sheehan
Language: English
Release Date: July 18, 2013
Language: English
Release Date: July 18, 2013
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products,...
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Language: English
Release Date: October 31, 2011
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising...