Kevin J Clancy: 2 books
Counterintuitive Marketing
Achieving Great Results Using Common Sense
Language: English
Release Date: February 21, 2001
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy...
Market New Products Successfully
Using Simulated Test Market Technology
Language: English
Release Date: February 2, 2006
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge...