Kenneth Traub: 1 book

Book cover of The Inversion Factor

The Inversion Factor

How to Thrive in the IoT Economy

by Kenneth Traub, Sanjay Sarma, Linda Bernardi
Language: English
Release Date: October 13, 2017

Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The**Inversion Factor explains why the companies of today and tomorrow...
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