Ken Auletta: 10 books

Book cover of Googled

Googled

The End of the World As We Know It

by Ken Auletta
Language: English
Release Date: November 3, 2009

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling...
Book cover of Hard Feelings

Hard Feelings

Reporting on the Pols, the Press, the People and the City

by Ken Auletta
Language: English
Release Date: August 3, 2011

One of America’s leading reporters collects his most important, entertaining, and enlightening articles, explaining how and why he wrote them.   Hard Feelings represents more than five years of Ken Auletta’s work for The Village Voice, New York magazine, the Daily News, Esquire, and The New Yorker....
Book cover of World War 3.0

World War 3.0

Microsoft, the US Government, and the Battle for the New Economy

by Ken Auletta
Language: English
Release Date: February 15, 2001

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are...
Book cover of The Art of Corporate Success

The Art of Corporate Success

The Story of Schlumberger

by Ken Auletta
Language: English
Release Date: September 29, 2015

A revealing portrait of one of the world’s finest, yet most opaque, companies—and the quiet genius who made it thrive Ken Auletta set out to locate one of the world’s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive...
Book cover of The Highwaymen

The Highwaymen

Warriors of the Information Superhighway

by Ken Auletta
Language: English
Release Date: September 7, 2011

A struggle is taking place--not just among corporate titans, but among entire industries. At stake is control of the world's fastest-growing industry: communications. The contestants are Hollywood studios, television networks, and cable, telephone, computer, publishing, and consumer-electronics companies....
Book cover of Greed and Glory on Wall Street

Greed and Glory on Wall Street

The Fall of the House of Lehman

by Ken Auletta
Language: English
Release Date: September 29, 2015

The inside account of a financial meltdown that reshaped Wall Street In 1983, Lew Glucksman, then co-CEO of the heralded investment bank Lehman Brothers, demanded the resignation of chairman Pete Peterson, with whom he had long argued over how to manage the company. Shockingly, Peterson, who...
Book cover of Three Blind Mice

Three Blind Mice

How the TV Networks Lost Their Way

by Ken Auletta
Language: English
Release Date: October 6, 2010

What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits? Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work...
Book cover of Frenemies

Frenemies

The Epic Disruption of the Ad Business (and Everything Else)

by Ken Auletta
Language: English
Release Date: June 5, 2018

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...
Book cover of Backstory

Backstory

Inside the Business of News

by Ken Auletta
Language: English
Release Date: December 28, 2004

It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias” are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores...
Book cover of The Streets Were Paved with Gold
by Ken Auletta
Language: English
Release Date: November 2, 2011

How - and why - did one of the world's greatest cities come to be teetering on the edge of bankruptcy? Ken Auletta, writer for THE NEW YORKER and columnist for THE DAILY NEWS, shows how the decline of New York City was partly inevitable --- the result of shifting migration patterns and rapidl technological...
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