Kelly Mcdonald: 5 books

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you...

If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different race, different gender, or just a different...

Jane Austen and the Arts: Elegance, Propriety, Harmony presents Jane Austen as a self-conscious artist, a woman keenly aware that literature and aesthetics were to play an important role in the education and development of British society. The scope of the book is interdisciplinary and international,...

Sirens are beautiful, dangerous, and musical, whether they come from the sea or the sky. Greek sirens were described as part-bird, part-woman, and Roman sirens more like mermaids, but both had a voice that could captivate and destroy the strongest man. The pages of this book contain the stories of...

Le collectif Angle Mort est composé d’éditeurs, d’écrivains, de traducteurs et de scientifiques partageant une même conception de la science-fiction ; celle d’une méthode d’exploration de soi et de notre environnement. La revue numérique Angle Mort publie des nouvelles contemporaines,...