Kellie Mcelhaney: 1 book
Just Good Business
The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Release Date: December 1, 2008
CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story....
