Kelley: 851 books

Through examples and exercises, this handy student guide teaches methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement. In addition, the book explains the use of quality improvement tools and techniques in measurement....

Tourism and Wellness: Travel for the Good of All? enhances academic understandings and analyses of tourism as a social and worldmaking force by situating broad questions of well-being, health, and equity within the scaffolds of critical tourism studies. Contributors touch on power and politics, space...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by...

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising...

A Communicative Approach to Conflict, Forgiveness, and Reconciliation: Reimagining Our Relationships synthesizes communication and psychology scholarship that focuses on rebuilding ourselves and our relationships when things go "wrong". It provides fresh insights into the burgeoning body...

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach,...

Central to human life and civilization, soils are an integral part of the physical and cultural environment. Although we may take them for granted, the rise and fall of civilizations is closely linked with the use and abuse of soil and water resources. It is therefore important to evaluate soils for...

Combining a thorough introduction to the work of nineteenth and early twentieth-century Italian social theo-rist Vilfredo Pareto with a highly read-able English translation of Pareto's last monograph, "Generalizations," origi-nally published in 1920, this work illus-trates precisely how...

This publication will teach you the basics of how to become a Transplant Coordinator. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of how to become a Transplant Coordinator

Countless numbers of people dive into the world of self-employment only to discover that they own a job. A few of these brave (or crazy) people grasp the concept of working for retirement, maximizing the best clients and delivering above average performance in their field of skills and passion. If you...

These 80 easy to adapt strategies work in five steps or fewer to help special educators feel confident about working with co-teachers, teacher aides, support staff, administrators, and families.

Know How to Cure the Most Common Health Issues Using Natural Home Remedies Are you... - Feeling sick and tired? - Suffering from a common cold and flu? - Enduring an excruciating migraine headache? - Experiencing discomfort from constipation or indigestion? - Embarrassed by bad odor...

New, complete Jennifer Garner. This book is your ultimate resource for Jennifer Garner. Here you will find the most up-to-date 205 Success Facts, Information, and much more.In easy to read chapters, with extensive references and links to get you to know all there is to know about Jennifer Garner's...

A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable....