Keith A Quesenberry: 1 book

Book cover of Social Media Strategy

Social Media Strategy

Marketing, Advertising, and Public Relations in the Consumer Revolution

by Keith A. Quesenberry
Language: English
Release Date: July 9, 2018

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about...
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