Katherine N Lemon: 1 book
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Language: English
Release Date: February 21, 2001
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml,...
