Kamini Banga: 1 book
The 86 Percent Solution
How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Language: English
Release Date: September 14, 2005
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability...
