Kaj Storbacka: 2 books
SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Language: English
Release Date: February 5, 2018
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations.
But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving...
Solution Business
Building a Platform for Organic Growth
Language: English
Release Date: February 7, 2014
Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business....