Kabir C Sen: 1 book
The Perception of Quality
Mapping Product and Service Quality to Consumer Perceptions
Language: English
Release Date: November 25, 2014
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality...
