Jung Kee Hong: 1 book
The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
Evidence from Korea and Taiwan
Language: English
Release Date: April 24, 2014
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently...
