Julian Dent: 2 books
Sales and Marketing Channels
How to Build and Manage Distribution Strategy
Language: English
Release Date: April 3, 2018
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of ***Distribution Channels***re-positions itself as Sales...
Technology Distribution Channels
Understanding and Managing Channels to Market
Language: English
Release Date: August 3, 2014
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market...