Judah Phillips: 3 books
Ecommerce Analytics
Analyze and Improve the Impact of Your Digital Strategy
Language: English
Release Date: April 4, 2016
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques...
by Judah Phillips
Language: English
Release Date: October 11, 2013
Language: English
Release Date: October 11, 2013
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science...
Building a Digital Analytics Organization
Create Value by Integrating Analytical Processes, Technology, and People into Business Operations
Language: English
Release Date: July 25, 2013
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to...