Josh Bernoff: 4 books
Groundswell, Expanded and Revised Edition
Winning in a World Transformed by Social Technologies
Language: English
Release Date: June 7, 2011
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable...
Empowered
Unleash Your Employees, Energize Your Customers, and Transform Your Business
Language: English
Release Date: September 14, 2010
It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.
In this new world, dealing with empowered employees and customers --Insurgents -- is only...
The Mobile Mind Shift
Engineer Your Business To Win in the Mobile Moment
Language: English
Release Date: June 24, 2014
Mobile has reprogrammed your customers’ brains.
Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian...
Writing Without Bullshit
Boost Your Career by Saying What You Mean
Language: English
Release Date: September 13, 2016
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world:...