Joseph Jaffe: 3 books
Flip the Funnel
How to Use Existing Customers to Gain New Ones
Language: English
Release Date: January 12, 2010
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a...
Z.E.R.O.
Zero Paid Media as the New Marketing Model
Language: English
Release Date: October 11, 2013
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about...
In Search of Humanity
Essays in Honor of Clifford Orwin
Language: English
Release Date: March 18, 2015
This collection of essays, offered in honor of the distinguished career of prominent political philosophy professor Clifford Orwin, provides a wide context in which to consider the rise of “humanity” as one of the chief modern virtues. A relative of—and also a replacement for—formerly more...