Jordan J Louviere: 2 books
Best-Worst Scaling
Theory, Methods and Applications
Language: English
Release Date: September 23, 2015
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business,...
Stated Choice Methods
Analysis and Applications
Language: English
Release Date: September 28, 2000
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing...