Ethics, Methodologies, and Future Considerations
by
Jony Haryanto, Luiz Moutinho
Language: English
Release Date: August 30, 2016
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations...