Jonathan Salem Baskin: 2 books
Branding Only Works on Cattle
The New Way to Get Known (and drive your competitors crazy)
Language: English
Release Date: September 22, 2008
Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:
-Dinosaur-headed execs in Microsoft...
Tell The Truth
Honesty Is Your Most Powerful Marketing Tool
Language: English
Release Date: April 3, 2012
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities...