John O Shaughnessy: 12 books

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation...

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious...

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

Global Multiculturalism offers a rich collection of case studies on ethnic, racial, and cultural diversity drawn from thirteen countries_each unique in the way it understands, negotiates, and represents its diversity. A multi-disciplinary group of authors shows how, in different nations, identity...

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, evaluation...

Information Governance and Security shows managers in any size organization how to create and implement the policies, procedures and training necessary to keep their organization’s most important asset—its proprietary information—safe from cyber and physical compromise. Many intrusions...

This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical...

This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science,...

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Contents: 1. Use Preview To See Table of Contents Inside Also available: The Complete Harvard Classics Collection (51 Volumes + The Harvard Classic Shelf Of Fiction) 50 Masterpieces You Have To Read Before You Die (Golden Deer Classics)